France's single most important status item is a scarf or tie from Hermès. Patterns on these illustrious scarves, retailing for about 228€, have recently included the galaxies, Africa, the sea, the sun, and horse racing and breeding. But the choices don't stop there -- this large flagship store has beach towels and accessories, dinner plates, clothing for men and women, a large collection of Hermès fragrances, and even a saddle shop; a package of postcards is the least expensive item sold. Ask to see the private museum upstairs. Outside, note the horseman on the roof with his scarf-flag flying.