These famous 50-foot-high white sheet-metal letters have come to symbolize the movie industry and the city itself. The sign was erected on Mt. Lee in 1923 for $21,000 as an advertisement for a real-estate development. The full text originally read HOLLYWOODLAND and was lined with thousands of 20-watt bulbs around the letters (changed periodically by a caretaker who lived in a small house behind the sign). The sign gained dubious notoriety when actress Peg Entwistle leapt to her death from the "H" in 1932. The LAND section was damaged by a landslide, and the entire sign fell into major disrepair until the Hollywood Chamber of Commerce spearheaded a campaign to repair it (Hugh Hefner, Alice Cooper, Gene Autry, and Andy Williams were all major contributors). Officially completed in 1978, the 450-foot-long installation is now protected by a fence and motion detectors. The best view is from down below, at the corner of Sunset Boulevard and Bronson Avenue. Note: It may look like it on the map, but Beachwood Drive does not lead to the sign. If you want to reach the sign on foot, it requires a rather arduous 5-mile round-trip hike on the Brush Canyon Trail in Griffith Park -- the trailhead is at the end of Canyon Drive. For more information call the Griffith Park headquarters at tel. 323/913-4688.