God bless Frederick Mellinger, inventor of the push-up bra (originally known as the "Rising Star"). Frederick's of Hollywood opened this world-famous purple-and-pink Art Deco panty shop in 1947, and dutifully installed a small exhibition saluting all the stars of stage, screen, and television who glamorized lingerie. The collection now includes Madonna's pointy-breasted corset, a pair of Tony Curtis's skivvies, Phyllis Diller's training bra, and a Cher-autographed underwire bra (size 32B). Some exhibits were lost during the 1992 L.A. riots, when looters ransacked the place. Mercifully, the bra worn by Milton Berle on his 1950s TV show was saved.