Brew master Karl Strauss put San Diego on the microbrewery map with this unpretentious factory setting, now all but engulfed by the city's new W Hotel. The smell of hops and malt wafts throughout, and the stainless-steel tanks are visible from the bar. Brews, all on tap, range from pale ale to amber lager. Five-ounce samplers are $1 each; if you like what you taste, 12-ounce glasses, pints, and hefty schooners stand chilled and ready. There's also nonalcoholic beer and wine by the glass. It used to be that the Cajun fries, hamburgers, German sausage (sans sauerkraut), and other greasy bar foods were secondary to the stylin' suds, but they've dressed up the lunch and dinner menu with items like Southwestern salmon linguini and filet mignon. Beer-related memorabilia and brewery tours are available. There's another location in La Jolla at 1044 Wall St. (tel. 858/551-2739).