What the Playboy Mansion is to Hollywood, the Nikki Beach Club is to South Beach. This place is the product of local nightlife royalty Tommy Pooch and Eric Omores. Half-naked ladies and men actually venture into the daylight on Sundays (around 4pm, which is ungodly in this town) to see, be seen, and, at times, be obscene. At night, it's very Brady Bunch-goes-to-Hawaii seeming, with a sexy tiki hut/Polynesian theme/style, albeit rated R. The Sunday afternoon beach party is almost legendary and worth a glimpse--that is, if you can get in. This is not your equal-opportunity beach club. Egos are easily shattered, as surly doormen are known to reject those who don't drive up in a Ferrari. Also located within this bastion of hedonism is the superhot Pearl, a mod-ish, 380-seat, orange-hued restaurant and lounge that features a continental menu created by Nikki chef Brian Rutherford. But you'd do better to forget the food and go for the eye candy.