An exposition showcasing the world's most popular soft drink, World of Coca-Cola sounds like a huge Coke commercial. And it is. But it's also one of the biggest attractions in the city and a must-see for anybody who's ever had a taste of the Real Thing. (And who hasn't?) Its vast three-story pavilion houses a massive collection of Coca-Cola memorabilia, along with numerous interactive displays, high-tech exhibits, and video presentations. A self-guided tour begins on the third level, where visitors are greeted by a Rube Goldberg-like kinetic sculpture called a "Bottling Fantasy." Exhibits throughout trace the history of Coca-Cola from its 1886 debut at Jacob's Pharmacy in downtown Atlanta to its current worldwide fame.

Highlights include: a re-creation of a 1930s soda fountain (a jukebox on the premises plays Coke-themed pop songs of yesteryear like "Sweet Coca-Cola Bush" sung by Shirley Temple); diverse advertising campaigns over the years (Did you know that Maxwell House's "good to the last drop" was originally a Coke slogan?); a video on the making of the "Hilltop Reunion" Coke commercial (it kicked off the "I'd Like to Teach the World to Sing" campaign); print ads featuring screen stars such as Jean Harlow, Claudette Colbert, Clark Gable, and Cary Grant; and an interactive audio exhibit that lets you listen to Coke commercials sung by pop stars.

And, in case you've worked up a thirst by this time, you can sample unlimited amounts of 40 Coca-Cola Company beverages at Club Coca-Cola, including 20 international drinks that are not sold in the United States (for example, a pineapple/orange/banana beverage marketed only in Kenya). The kids will go wild, but the drinks are on the house, so what the heck. The tour ends in the first-floor gift shop, which sells a mind-boggling array of Coca-Cola logo items; everything from T-shirts to Coke polar bears. There's much, much more; this experience is a total immersion in Coca-Cola. Allow about 90 minutes to drink it all in; come on weekdays to avoid long lines.