When Niketown opened almost 10 years ago, it was truly something new: a store that felt more like a funky sports museum than a place hawking running shoes. In the days when Michael Jordan was the city's reigning deity, Niketown was the place to bask in his glory. These days, Niketown is no longer unique to Chicago (it's sprung up in cities from Atlanta to Honolulu), and the store's celebration of athletes can't cover up the fact that the ultimate goal is to sell expensive shoes. But the crowds keep streaming in -- and snatching up products pitched by Niketown's new patron saint, Tiger Woods.