Those driving north of Kaanapali toward Kapalua will notice the Honokowai Marketplace on Lower Honoapiilani Road, only minutes before the Kapalua Airport. There are restaurants and coffee shops, a dry cleaner, the flagship Star Market, Hula Scoops for ice cream, a gas station, a copy shop, a few clothing stores, and the sprawling Hawaiian Interiorz.

Nearby Kahana Gateway is an unimpressive mall built to serve the condominium community that has sprawled along the coastline between Honokowai and Kapalua. If you need women's swimsuits, however, Rainbow Beach Swimwear is a find. It carries a selection of suits for all shapes, at lower-than-resort prices, slashed even further during the frequent sales. Hutton's Fine Jewelry offers high-end jewelry from designers around the country (lots of platinum and diamonds), reflecting discerning taste for those who can afford it. Tahitian black pearls and jade (some hundreds of years old, all certified) are among Hutton's specialties.