Puerto Vallarta offers the best selection of Huichol art in Mexico. Descendants of the Aztec, the Huichol are one of the last remaining indigenous cultures in the world that has remained true to its ancient traditions, customs, language, and habitat. The Huichol live in adobe structures in the high Sierras (at an elevation of 1,394m/4,600 ft.) north and east of Puerto Vallarta. Due to the decreasing fertility (and therefore productivity) of the land surrounding their villages, they have come to depend more on the sale of their artwork for sustenance.
Huichol art has always been cloaked in a veil of mysticism -- probably one of the reasons serious collectors seek out this form of artesanía. Colorful, symbolic yarn "paintings," inspired by visions experienced during spiritual ceremonies, characterize Huichol art. In the ceremonies, artists ingest peyote, a hallucinogenic cactus, which induces brightly colored visions; these are considered messages from their ancestors. The visions' symbolic and mythological imagery influences the art, which encompasses not only yarn paintings but also fascinating masks and bowls decorated with tiny colored beads.
The Huichol might be geographically isolated, but they are savvy businesspeople and have adapted their art to meet consumer demand. Original Huichol art, therefore, is not necessarily traditional. Iguanas, jaguars, sea turtles, frogs, eclipses, and eggs appear in response to consumer demand. For more traditional works, look for pieces that depict deer, scorpions, wolves, or snakes.
The Huichol have also had to modify their techniques to create more pieces in less time and meet increased demand. Patterned fill-work, which is faster to produce, sometimes replaces the detailed designs that used to fill the pieces. The same principle applies to yarn paintings. While some are beautiful depictions of landscapes and even abstract pieces, they are not traditional themes.
You may see Huichol Indians on the streets of Vallarta -- they are easy to spot, dressed in white clothing embroidered with colorful designs. A number of fine Huichol galleries are in downtown Puerto Vallarta.
One place to learn more about the Huichol is Huichol Collection, Morelos 490, across from the sea-horse statue on the malecón (tel. 322/223-2141). Not only does this shop offer an extensive selection of Huichol art in all price ranges, but it also has a replica of a Huichol adobe hut, informational displays explaining more about their fascinating way of life and beliefs, and usually a Huichol artist at work. However, note that this is a timeshare sales location, so don't be surprised if you're hit with a pitch for a "free" breakfast and property tour.
A Huichol Art Primer: Shopping Tips--Huichol art falls into two main categories: yarn paintings and beaded pieces. All other items you might find in Huichol art galleries are either ceremonial objects or items used in everyday life.
Yarn paintings are made on a wood base covered with wax and meticulously overlaid with colored yarn. Designs represent the magical vision of the underworld, and each symbol gives meaning to the piece. Paintings made with wool yarn are more authentic than those made with acrylic; however, acrylic yarn paintings are usually brighter and have more detail because the threads are thinner. It is normal to find empty spaces where the wax base shows. Usually the artist starts with a central motif and works around it, but it's common to have several independent motifs that, when combined, take on a different meaning. A painting with many small designs tells a more complicated story than one with only one design and fill-work on the background. Look for the story of the piece on the back of the painting. Most Huichol artists write in pencil in Huichol and Spanish.
Beaded pieces are made on carved wooden shapes depicting different animals, wooden eggs, or small bowls made from gourds. The pieces are covered with wax and tiny chaquira beads are applied one by one to form designs. Usually the beaded designs represent animals; plants; the elements of fire, water, or air; and certain symbols that give a special meaning to the whole. Deer, snakes, wolves, and scorpions are traditional elements; other figures, such as iguanas, frogs, and any animals not indigenous to Huichol territory, are incorporated by popular demand. Beadwork with many small designs that do not exactly fit into one other is more time-consuming and has a more complex symbolic meaning. This kind of work has empty spaces where the wax shows.